fresh Direction, delivered
Whether it’s your next record release, product launch, concert, admissions event, or ad campaign, I offer end-to-end marketing services so you have the best chance of finding the right audience.
Greenwich House
Music School
Non-profit arts institution
New York, NY
PROJECT: Plan and promote an annual benefit concert (2025) to raise funds for the school’s general operations and scholarships.
APPROACH:
Leverage featured artist’s recent broadway success to attract local audiences by creating a broadway-inspired aesthetic with bright colors, block text, and playbill layouts
SERVICES DELIVERED:
Art Direction, Graphic Design, Copywriting, Web Design, Event Production.
Format: digital, print, social media, email, and webpage
Alyssa Joseph
Independent rock artist
Nashville, TN
PROJECT: Support the “sadboy” (2021) record release by developing concept art, building press kits and artist pages, and marketing on social media.
APPROACH:
Develop concept art for the cover based on the sarcastic cheeky bold lyrics of the song- leaning into something analog, vivid, bright, pop-art inspired
SERVICES DELIVERED:
Art Direction, Graphic Design, Photography, Video Editing & Animation
Format: concept board, album art, social media assets, Spotify profile items
PROJECT: “i wanna feel good” (2025) – support release by finalizing graphics, writing artist bio, and creating Meta ad campaign copy and video assets
APPROACH:
Give the final product a clean warm look. Song is sarcastic, dry, and bombastic- create visual campaign to match this energy and cohesion across platforms
SERVICES DELIVERED:
Art Direction, Graphic Design, Copywriting, Video Editing & Animation
Format: album art, social media ads, DSPs artist profile
Plainview
Rock band
Philadelphia, PA
PROJECT: Develop logo, brand identity, and tour merch for Philadelphia rock band, Plainview
APPROACH:
Lean on earthy hand drawn pieces, warm colors, and intimate settings to merge the band’s “DIY” punk aesthetic with their often acoustic sound and suburban upbringing.
SERVICES DELIVERED:
Art Direction, Graphic Design, Brand Identity, Photography, Layout
Format: logo, album art, merch (t-shirts, stickers, tour posters), social media assets
