fresh Direction, delivered
Whether it’s your next record release, product launch, concert, admissions event, or ad campaign, I offer end-to-end marketing services so you have the best chance of finding the right audience.
Greenwich House
Music School
Non-profit community arts institution
Project case study: Benefit coNCERT
needed
Plan and promote the annual Benefit Concert in collaboration with featured artist Shaina Taub. The event raises money for general operations and scholarship funding.
delivered
Full creative direction, inception and execution of graphics and copy for web, email, socials, print, ads, tickets, and the big event.
Example of thinking and design process:
Deliverables: Hero image for socials and print, invite graphic (digital and physical) and website landing page
Deliverables: IG post and email blast announcement
Physical products: Benefit donor posters, concert program
Alyssa Joseph
Independent rock artist
Project case study: Creative producer – record release cycle
needed
Collaborative support during record release cycles to shape the release, finalize graphics, build press kits + artist pages, distribute music, and market on socials.
delivered
Creative partnership finalizing album + concept art, writing artist bio, and creating + managing Meta ad campaigns, DSP pages, pitches to radio + media outlets.
Album cover development
Left: original concept + photo
Right: Final design →
^Concept inspired by the song title, lyrics, tone of sarcasm and playfulness.
Left: original photo
Right: Final design execution →
Artist Profile
